In this episode, we welcome Dr. Alisha Horky, Associate Professor of Marketing at UNA’s Sanders College of Business and Technology. With over 15 years of professional experience spanning corporate retail, research, and higher education, Dr. Horky shares her journey from managing an outdoor retail store to shaping the next generation of marketers in the classroom. We discuss the evolution of marketing from early web development and retail management to advanced digital analytics and data-driven decision-making. Dr. Horky's passion for blending research with real-world application is on full display, and what makes UNA’s community-centered approach to education special.